5 Ways Winter Park Printing Services Can Help Your Small Business
Small business owners are always looking for ways to improve their marketing. Check out these five ways Winter Park printing services can help communicate your message to your customers!
1) Tell Your Business or Brand Story.
Customers want to know who they’re working with and how a company or business owner got started. If your business has a quirky name or a unique logo, write a brief story on how those ideas came to be and include that in your printed promotional materials. You can also share details such as how your family business got its start, and where you plan to take it. Winter Park printing services can help you tell your story in a professional, visual way.
2) Communicate Who You Help.
Explain your customer base, from location to demographics– there’s a lot you can share. What’s the age range of your customers? Are you a photographer working mainly with couples getting engaged, or do you instead specialize in school yearbook photos and homecoming portraits? Also include what type of customers you work with, such as what their interests are, where they can usually be found (maybe at a coffee shop or a park), and share customer reviews.
3) Share How You Help.
With your promotional products, you can also explain the “how.” How do you run your business? Do you start working three hours early to provide freshly-baked treats for customers? Do you customize your wellness consultations based on each customer’s needs? Explaining how you serve customers will help communicate why your services or products are valuable.
4) Promote Your Services.
Service-based businesses might want an effective way to explain who they help, how long they’ve been in business, and provide a list of their services with pricing. For example, a makeup artist might list their packages on a flyer, including information about how long a makeup session is, where the session will take place, and the occasion, such as a wedding or prom. That makeup artist can then hand out the flyer at a trade show, to other businesses, or when they meet someone in-person who inquires about makeup services. Promoting services with a flyer, rack card, or a direct mailer can help a small business owner obtain new customers wherever they go.
5) Provide Customers with a Discount or Incentive.
Winter Park printing services can help you highlight a special product or service discount. For example, a bagel shop might want to advertise a BOGO special, such as buy one bagel, get one cup of coffee for free. To promote this, the bagel shop might order a set of rack cards from a printing shop like Image Graphics to display in nearby shops.
Kick Off Your Winter Park Printing Services
Let’s get started with printing your promotional products! We want you to succeed in your business and attract new customers. Contact us today for a free quote. We’ll be here to answer all of your questions and help kick off promoting your services or products.
