Orlando Printing Service: How to Customize Branded Materials

Branded materials are so important to maintain a consistent image. Our Orlando printing service is your one-stop-shop for all custom branded materials.

When you think of Nike or Starbucks, what comes to mind? Maybe their colors, the ‘swoosh’ or even how long they’ve been in business.

A couple things we think of and consider are their colors and their consistency. The same can also go for Coca-Cola.

When you look at Nike, Coca-Cola, and Starbucks, one thing is always the same; their branding. Nike never has their famous ‘swoosh’ sideways or upside down. Starbucks has the same green straw no matter if you pay a visit to their first store in Seattle or whether you frequent your neighborhood one in Orlando. Coca-Cola, which has been around longer than Nike and Starbucks, is a creature of habit, and for good reason. Their bright red stays the same and has since 1886.

Now, let’s apply this to your business. Just because these brands have sold billions, doesn’t mean they’re the only ones that should abide by the branding rules. Your business should too. Whether you’re local or whether you’re building an empire, brand consistency is key.

Print Shops

Our Orlando printing service is ideal to help your company maintain consistency across the board. Did you know, you need to have a print color and digital color to enable your printing and digital materials to be consistent across the board? Many times, when people have their branding created, they send us codes to match the exact colors.

This is also how Starbucks, Nike, and Coca-Cola are able to maintain consistency across their global marketing. They have color codes and make sure they’re the same, no matter what.

Promotional Items

Promotional items also apply to your business cards and other marketing materials. Just think for a moment, if Starbucks came out with yellow straws because their manufacturer didn’t match their color, what would you think? You’d be confused. The same goes for your branding too.

If your colors are red and purple, you don’t want green and blue pens. Your logo should pave the way of all other marketing materials and should be the ‘guiding star.’ Orlando printing services Orlando is something we provide at an expert level which can also help you and your banding accel.

If you’re in need of consistency and a professional printer for your business, look no further than our Orlando printing services.