3 Reasons You Need Custom Printed Promotional Items
Custom printed promotional items are a must for any small business who needs a cost-effective marketing solution to spread the word about their company.
Custom printed promotional items are a proven low-cost marketing method that statistically is very effective! For any business small or large it’s important to incorporate some promotional gift item into your marketing strategy.
A study was completed by the people at sageworld.com and it stated that six out of ten people keep promotional products with them for up to two years, and 85% of them will eventually do business with the advertiser. These two statistics alone should tell you why it’s so important for your company to take part in custom printed promotional items.
One thing to note when choosing your promotional items is to pick ones that will last the potential customer for months or even years, so you stay in their line of sight. Things like pens, water bottles, and coffee mugs will be seen and used almost daily.
Something else to note is that the product needs to be high-quality. You want the product to be of value, sturdy and have your brand and logo clearly defined. This will allow for a broader impact over an extended time.
Here are our three top reasons you need custom printed promotional items:
Low-Cost Marketing
For a small business, marketing can seem like an overwhelming expense. Without a corporate sized budget, you may feel you have no options. Custom printed promotional items are just the low-cost marketing you need!
Gift items and put your name directly into the potential client’s hands and they will keep you in mind. Having something unique to offer such as a stress ball or something for their smartphone will make you stand out exponentially more.
Better Exposure of Your Business and Instant Brand Recognition
TV commercials, billboards, and paper advertisements go by in a flash for your potential customer. They ignore the commercial, don’t look up at the billboard, or throw away the ad, but having something tangible in their hand will keep your company top of mind. If they’re using your pen daily or going to the gym with your water bottle you are not only advertising to them but to those who are around them as well.
Promotional items increase brand recognition if it’s something they’re seeing constantly. Maybe at the time of the meeting, they weren’t ready for your services. However, when they’re finally ready, your company is what will come to mind. This is because they have seen it and used it daily!
Customer Loyalty
Custom printed promotional items can go beyond just free gifts for potential clients. They’re an excellent way to help promote customer loyalty as well.
Having clever, high-quality items such as cell phone cases, t-shirts, or travel mugs will make your customer feel like they’re more involved with the company.
Many people who shop small business, do so because they like to promote community. Allowing them to be apart of the company’s community will not only continue their loyalty but will also introduce your company to those around them.
Ready to get your company started with your own custom printed promotional items? Head to our website to see what options we have for you!
